Skin, Coat & Gut: How the Right Food Transforms Your Dog’s Health

The skin, coat, and gut are the three loudest storytellers when it comes to your dog’s health—and the plot twist is that food often makes or breaks the story.

Let’s start with skin. Itchy, flaky patches aren’t just uncomfortable; they’re exhausting—for both you and your dog. A lot of it comes down to what’s in their bowl. Proteins like chicken, along with essentials such as zinc and Vitamin E, can calm irritation from the inside out. It’s basically skincare, but in kibble form.

Now, the coat. We all love a dog that gleams like they just walked off a shampoo advert, but when fur turns dull or starts decorating every inch of your house, it’s usually a sign something’s missing in their diet. Omegas, minerals, and antioxidants do wonders here.

And then there’s the gut, the headquarters of all things wellness. A healthy gut means smoother digestion, better immunity, and a dog who’s actually excited for dinner. Easily digestible proteins and prebiotics work like magic, turning those awkward tummy noises into nothing but happy tail wags.

That’s why every Emperor recipe is designed with sensitivities in mind. We stick to chicken as the main protein, add hydrolysed chicken liver for taste and tolerance, and steer clear of beef, pork, fish, and soy. The result? Calmer skin, shinier coats, healthier tummies—and far fewer vet visits.

Because here’s the thing: your dog’s health isn’t complicated. When you feed them well, they feel well. And when they feel well, you get the joy of a happier, healthier best friend who struts their glossy coat like it’s Fashion Week.